But not totally deterred, Bob spent some time thinking how to make an impact and gain some 'cred'.

Dye his hair? - they'd laugh at him.

Get shades and a leather jacket? - HE'd laugh at him, god only knows what they'd think.

No - he needed to do more than just look different - he needed to DO something. Something impressive. Something people would talk about.

He considered inventing football, but he just couldn't get to grips with the offside rule. He thought about inventing the basics of the American Indian language, but he didn't know how.

Then an idea hit him. Then the pain started. And then he found the doctor was off sick and couldn't see him, and he couldn't find the key to his first-aid box. So he cursed the idea for giving him the worst headache he'd had in years.

But having gone through all that pain to think of it, he just had to use it. His idea was brilliant - wonderful - fab - lush. He would use what money he hadn't lost to Ernie to build a pub. This was actually an earth-shattering idea, for to build a pub meant to build a building that included a bar area and probably rooms for people to stay in. Since no-one had ever built a dog kennel, let alone a house, because they'd always lived in caves, it was a daring plan. But a good one.

All the 'cool' people liked getting drunk, and up till now would have to arrange to meet at someone's cave. With a pub, they would know where to meet, have a supply of alcohol, and Bob wouldn't get left out of everything!

Overcome by the implications of this project, Bob keeled over and slept for a good few days.